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Tradition Meets Modern Minimalism in Saiko Matcha’s Rebrand by Marvis Nguyen

Tradition Meets Modern Minimalism in Saiko Matcha’s Rebrand by Marvis Nguyen

Saiko Matcha is a full-service production company specializing in various types of matcha. Based in Kyoto, Japan, their studio caters to a clientele with a minimalist lifestyle. Cock Agency was tasked with redesigning their identity to blend their natural aesthetic with a more refined presence—allowing them to continue to participate in this market as well as venture beyond it. Our studio developed a range of graphic identity assets that enables them to utilize this duality throughout the brand.History and Core Values of a Premium Matcha Production Company.

History: Saiko Matcha was founded in 2010 with the goal of bringing the highest quality matcha products to global consumers. Their headquarters is located in Kyoto, Japan, a place renowned for its long-standing tradition of green tea production. Led by a team of experts deeply passionate about matcha, Saiko Matcha quickly established its position in the international market by combining traditional secrets with modern technology.

Core Values:

Exceptional Quality: We are committed to delivering the highest quality matcha products, selected from the finest tea leaves and processed through rigorous procedures.
Environmental Protection: Saiko Matcha always prioritizes the environment, using sustainable farming methods and eco-friendly packaging.
Tradition and Innovation: We respect and maintain traditional values in matcha production, while continuously innovating and applying advanced technology to enhance product quality.
Customer Satisfaction: All activities of Saiko Matcha aim to meet and exceed customer expectations, from product quality to customer care services.
Community: We believe that the sustainable development of the company is tied to making positive contributions to the community and supporting meaningful social projects.

Saiko Matcha is proud to be a premium matcha brand, not only providing a great tasting experience but also contributing to environmental protection and community development.Minimalism Meets Uniqueness: Elevating Saiko Matcha’s Brand Identity and Aesthetics

At Saiko Matcha, our choice of a minimalist yet unique design philosophy is rooted in our commitment to clarity and sophistication. The minimalist design approach helps create a clean, uncluttered visual experience that allows the essence of our premium matcha to shine through without distractions. This simplicity not only enhances brand recognition but also ensures that every element of our packaging and branding conveys a sense of purity and quality.

The uniqueness in our design adds a touch of distinctiveness, setting Saiko Matcha apart in a competitive market. By incorporating subtle, creative elements, we create a memorable visual identity that resonates with our audience. This balance between minimalism and uniqueness reflects the refined, yet approachable nature of our brand, appealing to both connoisseurs and new matcha enthusiasts alike.

Ultimately, our design philosophy underscores our dedication to excellence, aligning with our core values of quality, tradition, and innovation. It ensures that Saiko Matcha is not only recognized for its superior product but also admired for its aesthetic appeal, making every interaction with our brand a delightful experience.

CREDIT

  • Agency/Creative: Marvis Nguyen
  • Article Title: Tradition Meets Modern Minimalism in Saiko Matcha’s Rebrand by Marvis Nguyen
  • Organisation/Entity: Agency
  • Project Type: Product
  • Project Status: Published
  • Agency/Creative Country: Vietnam
  • Agency/Creative City: Hồ Chí Minh
  • Market Region: Asia
  • Project Deliverables: Brand Identity
  • Industry: Food/Beverage
  • Keywords: Saiko - Visual identity

  • Credits:
    Designer: Marvis Nguyen

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