Ottaviano is a renowned agricultural company deeply connected to the fertile lands of Gargano in Apulia, a region celebrated for its rich agricultural heritage and exceptional produce. For generations, the company has cultivated the land with care and expertise, ensuring that each product reflects the authenticity and excellence that define the area’s agricultural traditions.
With a profound respect for sustainability and time-honored techniques, Ottaviano carefully nurtures high-quality crops, blending traditional farming methods with modern innovation. This approach not only preserves the integrity of the land but also meets the evolving demands of contemporary consumers. Every harvest is the result of dedication, passion, and an unwavering commitment to excellence, ensuring that Ottaviano’s products stand out for their superior quality and natural purity.
As part of a strategic rebranding effort, Ottaviano sought to enhance its image by embracing a modern aesthetic while remaining true to its deep-rooted history. The goal was to refine the brand’s identity, making it visually compelling and relevant for today’s market while preserving its strong connection to heritage and tradition.
The new brand identity features a meticulously handcrafted logotype that symbolizes authenticity, artisanal expertise, and a deep appreciation for craftsmanship. This is complemented by a clean and contemporary design language that enhances visual clarity and strengthens Ottaviano’s presence in the agricultural sector. The rebranding reinforces the company’s story, showcasing its dedication to both innovation and legacy.
By striking a perfect balance between modernity and tradition, Ottaviano continues to honor its past while evolving to meet the needs of today’s consumers. With a focus on sustainability, quality, and storytelling, the company solidifies its position as a leader in the world of high-quality, responsible agriculture.
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CREDIT
- Agency/Creative: Antonio Morsillo
- Article Title: Antonio Morsillo’s Rebranding of Ottaviano Balances Apulian Heritage with Modern Design
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Milan
- Market Region: Europe
- Project Deliverables: Brand Design, Packaging Design, Packaging Guidelines
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Olive oil bottle, olive oil label
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Credits:
Creative Director: Antonio Morsillo