The Vinasamex spice packaging design is developed based on the harmonious combination of Minimalism style (minimalist – modern) and highland cultural identity, to create a sophisticated, professional appearance but still bearing the mark of Vietnam. Positioned as a pioneer brand in the production of Cinnamon and Star Anise according to the sustainable value chain, Vinasamex is not only committed to bringing pure quality products from the Northern mountains and forests but also aims to build a consistent brand identity system, suitable for the international market.

The focus of the packaging design is the simplicity in images and layout, with an intuitive, easily recognizable but equally luxurious presentation. The symbolic images of each spice such as Cinnamon, Star Anise, Pepper, Ginger, Turmeric… are stylized in minimalist lines, creating a modern and accessible feeling.

The main color of the packaging is developed from the brand color palette, while applying a color system corresponding to the natural tones of the ingredients, helping consumers directly associate with the product inside, all of which have warm, natural tones, reflecting the true spirit of an organic, sustainable brand.

In addition to minimalism, the distinct highlight in Vinasamex packaging design lies in the Key Visual system, inspired by the brocade patterns of the highland people – where the brand’s typical spices are produced. These patterns are not only aesthetic but also represent the value of community connection, one of the important philosophies that Vinasamex pursues. The patterns are stylized and organized into the Key Visual Module system, which can be flexibly applied to many different packaging formats such as Gift Box, Spice Set, Essential Oil Set, creating strong consistency and recognition.

The overall design aims to balance aesthetics, functionality and brand value, helping Vinasamex not only affirm its position in the domestic market but also create a clear mark in the organic spice industry in the international market.
As a creative consultant, Lucky Brand Associates deploys the entire system from Gift Packaging, Organic Spice Packaging Set, Essential Oil Packaging, all creating a professional, unified product identification system that bears the identity of Vinasamex.