himsical accents, evoking a sense of nostalgia while infusing a modern, lighthearted touch. The result? A festive masterpiece that mirrors the steaming essence of fortune, freshly brewed and delivered straight to your hands.
Freshly roasted, fortune fully loaded. Let the aroma of good luck fill your home—one cup at a time.
The Art of Fortune: A Celebration of Tradition and Craftsmanship in Coffee Design
Lunar New Year is more than just a date on the calendar—it’s a celebration of heritage, renewal, and the promise of good fortune. At Cama Cafe, we believe that coffee, much like tradition, carries deep cultural significance. With the launch of “The Double Gold Champion” gift set, we bridge the artistry of Chinese craftsmanship with the refined excellence of specialty coffee, creating a gift that embodies both luxury and legacy.
A Tribute to Gold: The Symbolism Behind the Blend
Gold is synonymous with prosperity, achievement, and excellence. The IIAC Gold Award-winning House Blend represents a commitment to quality, with a flavor profile that is smooth, well-balanced, and elegantly layered. The Pomona Coffee, supervised by a World Champion, adds a touch of expertise and global prestige, crafting a harmonious blend that reflects both time-honored traditions and cutting-edge innovation.
Together, these two exceptional coffees create a gold-standard experience, aligning with the Lunar New Year’s emphasis on abundance, success, and auspicious beginnings.
Merging Tradition with Modernity: The Aesthetic Vision
The design philosophy behind this collection pays homage to the rich visual language of Chinese New Year. Traditional ink strokes, symbolizing elegance and longevity, frame the packaging, while subtle gold accents enhance the celebratory essence.
At the heart of the design is Beano, Cama Cafe’s beloved brand icon. This playful character brings an element of joy and approachability, making the gift set both refined and inviting. By fusing classic motifs with modern elements, the design reflects the evolving spirit of contemporary Chinese culture, where heritage and innovation go hand in hand.
The Ritual of Brewing: A Celebration of Togetherness
Lunar New Year is a time for gathering, sharing, and creating lasting memories. Just as traditional tea ceremonies symbolize connection, the ritual of brewing coffee brings people together in a similar way. The warmth of a freshly brewed cup mirrors the warmth of family reunions, heartfelt conversations, and the joy of welcoming a new chapter.
With this in mind, Cama Cafe invites coffee lovers to partake in a sensory celebration, where every sip is a tribute to craftsmanship, tradition, and the pursuit of excellence.
A Toast to the Year Ahead
As we step into a new year, let’s raise our cups to fresh beginnings, golden opportunities, and the simple joys of a well-crafted brew. Whether shared with loved ones or savored in a quiet moment of reflection, this Lunar New Year, Cama Cafe ensures that every drop of coffee is infused with the richness of tradition and the promise of prosperity.
Here’s to a year filled with warmth, wonder, and the perfect cup.
Freshly roasted, fortune fully loaded.
CREDIT
- Agency/Creative: Lung-Hao Chiang
- Article Title: Lung-Hao Chiang Infused Fortune and Festivity into Cama Cafe’s Coffee Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Taiwan
- Agency/Creative City: Taipei
- Market Region: Asia
- Project Deliverables: Illustration, Packaging Design
- Format: Box
- Industry: Food/Beverage
- Keywords: coffee
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Credits:
Art Director: Lung-Hao Chiang