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FiXT: Redefining the New Noise by Pablo Torres

FiXT: Redefining the New Noise by Pablo Torres

FiXT Story

FIXT It’s a music label that specializes in electronic and industrial music, often blending elements like metal, rock, and various forms of electronic genres such as synthwave, drum & bass, and dubstep. FIXT has been home to artists like Blue Stahli, Celldweller, and Argyle Park. The label has a reputation for pushing the boundaries of these genres and creating high-energy, cinematic soundscapes.

FiXT’s commitment to innovation goes beyond the music itself, expanding into the visual realm as well. The label’s strong visual identity plays a pivotal role in conveying its ethos of creativity and disruption. In many ways, the label’s visual aesthetics are as integral to its brand as the music. The integration of music and visuals has become one of the hallmark features of FiXT, especially with its seamless blending of futuristic, cyberpunk imagery and dark, industrial elements.

FiXT Mission

FiXT is an independent music label dedicated to nurturing innovative sounds and fostering artistic growth. With a keen focus on diverse genres, FiXT cultivates a vibrant community of musicians, emphasizing collaboration and authenticity.

FiXT Rebrand Story

To reflect their dedication to originality and artistic vision, FiXT sought a new visual identity that embodies their core values while generating excitement and paving the way for the future.

CREDIT

  • Agency/Creative: Pablo Torres
  • Article Title: FiXT: Redefining the New Noise by Pablo Torres
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Colombia
  • Agency/Creative City: Medellín
  • Market Region: North America
  • Project Deliverables: Brand Guidelines, Brand Identity, Brand Redesign, Graphic Design, Identity System
  • Industry: Entertainment
  • Keywords: Music label, brand redesign, Music, brand, label

  • Credits:
    Creative/Brand Designer: Pablo Torres

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