Miko is a brand dedicated to making mushroom cultivation accessible and enjoyable for everyone. By offering compact, all-in-one kits, Miko allows people to grow edible mushrooms right at home with minimal effort. The kits include everything needed for successful cultivation, from pre-prepared substrate to step-by-step instructions. Whether you’re a beginner or an experienced grower, Miko provides a simple way to explore the world of fungi.
Beyond providing fresh ingredients, Miko kits encourage curiosity about fungi and their ecological role. Mushrooms are not just a food source—they play a crucial part in breaking down organic material and sustaining ecosystems. By growing mushrooms at home, users get a glimpse into this fascinating process firsthand.
Miko offers different varieties of mushroom kits, including oyster mushrooms, shiitake, and chanterelles, allowing users to explore unique flavors and textures. Each type has its own growing conditions, and the packaging provides clear guidance to ensure successful cultivation.
The visual identity of Miko is based on structured elements that reflect the organic yet systematic nature of mushroom growth. The packaging design features a geometric layout, clean typography for legibility, and a monochrome base palette complemented by high-quality images of mushrooms.
Patterns inspired by fungal structures, such as spore prints and mycelial networks, are integrated into the design. The packaging is compact and designed to fit all necessary components within the box. Labels provide clear information, and instructions are structured to guide users through each step of cultivation.
As interest in sustainable food sources and home gardening continues to rise, Miko provides a way for consumers to grow fresh mushrooms at home. The kits help reduce reliance on store-bought produce and offer an educational experience on natural processes.
CREDIT
- Agency/Creative: Julia Kiselyova
- Article Title: Brand Identity Concept for Miko by Student Julia Kiselyova
- Organisation/Entity: Student
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: 2D Design, Brand Design, Packaging Design
- Industry: Entertainment
- Keywords: mushroom, package, branding
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Credits:
Tutor, Art-director: Pavel Borisovsky