Sometimes the bonds between lovers break and they fall apart. A strong union leaves behind not only fragments of broken hearts and unfulfilled dreams, but also things that remind of past relationships and former happiness: postcards, notes, gifts and other reminders of the past. These artifacts become the keepers of the most touching moments when two people were one, and each of these elements is able to evoke a whole range of emotions — from nostalgia to sadness.
The Museum of Broken Hearts is a real repository of such things. It contains not just objects, but stories that tell about joys, sufferings and how to survive a loss.
The museum’s style concept recalls the fragility and vulnerability of human feelings. The logo becomes a symbol of a relationship that could not withstand the pressure and external influences, as a result of which they collapsed. This symbol tempts viewers to think about how easy it is to lose something that once seemed indestructible. Bright colors are used in the design, symbolizing emotionality and a surge of feelings that can be both joyful and painful. These saturated shades create a contrast between bright moments of happiness and dark shadows of disappointment, reflecting the complex palette of human emotions.
In addition, the atmosphere of the museum is highlighted by elements reminiscent of the past: toys, postcards and other artifacts that evoke nostalgia. Each of these objects can be associated with a specific moment in life — whether it’s the first vacation together, a birthday, or just quiet evenings spent in each other’s arms. These elements create a special atmosphere where each exhibit seems to breathe in memories, inviting viewers to dive into their inner world, encountering their own experiences.
Thus, the style of the museum becomes not only a visual expression, but also an emotional experience, allowing the viewer to come into contact with the feelings experienced and realize that even in loss there is beauty and significance. Each story presented in this space reminds us that love is not only an ode to joy, but also a way to understand oneself through the prism of loss. This museum helps us realize that every loss is an opportunity for growth and new understanding, and every story is a unique life experience that allows us to gain wisdom and strength for the future. After all, it is through these fragile connections that we become who we are and find meaning in our existence.
CREDIT
- Agency/Creative: Natalya Bronnikova
- Article Title: The Identity of the “Museum of Broken Relationships” by Student Natalya Bronnikova
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: Brand Design, Graphic Design, Logo Design
- Industry: Entertainment
- Keywords: Identity, museum
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Credits:
University: HSE Art and Design School
Project curator: Yaroslav Subbotin