Branding for GIA: A Middle Eastern and Mediterranean Restaurant in Yerevan, Armenia

Gia restaurant by courtyard Yerevan, located in the heart of Yerevan, Armenia, is more than just a restaurant; it’s a vibrant celebration of the Middle East and the Mediterranean’s abundant nature. The restaurant’s branding, developed by butterfly hunters, perfectly complements the rich culinary experience and thoughtfully designed interior by  studio shoo.

The visual identity of GIA draws inspiration from the concept of “The Art of Gathering,” reflecting the warmth, connection, and joy of coming together to share a meal. At its core lies the idea of “the presence of a woman”—a collective image of someone with refined taste and an innate ability to unite people. This essence is embodied in the name “GIA,” making it more than a brand; it’s a story.

Central to GIA’s branding are four elemental symbols—earth, sun, air, and water—each representing the abundance and harmony of nature. These symbols are brought to life through a carefully curated visual language, where each element has its own color palette, textures, and photography style. Together, they create a dynamic and cohesive design system that captures the essence of the restaurant.

The earthy tones and natural textures echo the gratitude for nature’s gifts, while the intricate patterns and shapes reflect the rich cultural tapestry of the Middle East and Mediterranean regions. The branding seamlessly integrates these elements into the atmosphere, offering guests an immersive experience that feels authentic and welcoming.

Creating the branding for GIA was a unique and rewarding challenge. With an already established interior and culinary vision, the task was to develop a concept that would harmonize with the space while enhancing its identity. The result is a design that celebrates the art of gathering, the beauty of nature, and the unifying power of food.

GIA is not just a restaurant; it is an invitation to connect, share, and savor the natural abundance of the Middle East and the Mediterranean.