Wilk Beverages – Where Nature Meets Art
Wilk is more than just a sparkling fruit beverage brand; it is a bold statement of creativity, sustainability and innovation. Designed to deliver exceptional taste while positively impacting everyone involved in the production chain, Wilk is a brand with a mission to go beyond the ordinary beverage. By combining the beauty, power and uniqueness of wildlife with artistic expression, Wilk redefines what it means to enjoy a beverage.
The inspiration behind Wilk
At the core of Wilk’s identity is a source of inspiration: the wild beauty of wildlife. Each product celebrates the essence of these creatures, drawing from their characteristics to create a beverage that embodies their spirit. Through thoughtful design and compelling storytelling, Wilk represents the harmonious union of nature and art.
Wild animals represent strength, resilience and individuality, and Wilk has captured these characteristics in each bottle. Each flavour is more than just a drink, it is a story, a sensory experience inspired by the wonders of the natural world. In doing so, Wilk encourages consumers to connect with nature in a modern, artistic and deeply meaningful way.
Wild-inspired flavours
Wilk’s flavour collection is as unique as the animals it represents. Each flavour is paired with a distinct animal and a vibrant colour palette, creating a multi-sensory experience that starts with the packaging and ends with the refreshing taste.
Red – Rabbit: Rabbit represents energy, speed and agility, and these qualities are reflected in Wilk’s bold red flavour. This vibrant colour represents passion and dynamism, perfectly complementing the lively nature of the rabbit.
Purple – Pelican: The majestic pelican represents mystery, calmness and elegance. Its combination with a deep, deep purple makes this flavor a sophisticated and appealing choice. The purple flavor invites consumers to explore its depths, like the serene and graceful movement of a pelican gliding across the water.
Yellow – Toucan: The toucan, with its vibrant plumage and lively personality, is the perfect match for Wilk’s cheerful yellow flavor. It represents freshness, vitality and playfulness.
By pairing these animals with their respective flavors, Wilk creates an emotional connection that resonates with consumers. The colors and designs evoke a sense of wonder and appreciation for the natural world, making each flavor reflect the beauty and uniqueness of wildlife.
Art in Packaging
One of Wilk’s defining features is its packaging, which serves as a canvas for the brand’s artistic vision. Each can is decorated with animal illustrations that capture the essence of the animals they represent.
The artwork on the packaging balances strength and sophistication, seamlessly combining the raw spirit of wild nature with modern artistic expression. These illustrations are not just decorative, but tell a story, inviting consumers to discover the inspiration behind each flavor.
![](https://worldbranddesign.com/wp-content/uploads/2025/01/nuocngotkhong-man-03.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2025/01/nuocngotkhong-man-02.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2025/01/nuocngotkhong-man-01.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2025/01/Business-Card-Mockup.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2025/01/pack-cans-mockup-v2-isometric.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2025/01/z6102504064660_a0aed69871b7908a63cf748c43e17034.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2025/01/Beer-Can-Mockup.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2025/01/Free_Soda_Cans_Mockup_1.jpg)
CREDIT
- Agency/Creative: Dương Công Lực
- Article Title: Wilk Soft Drinks Packaging by Luc Duong Inspired by Wild Animals
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Can Tho
- Market Region: Asia
- Project Deliverables: Brand Design, Branding, Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Soft Drinks
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Credits:
Designer: Dương Công Lực