Sweetkiwi is the creation of the inspiring Ehime Eigbe-Akindele, who turned her health challenges into a delicious mission. After dealing with health issues, she set out to craft a dessert that combines indulgence with wholesome, nutrient-rich ingredients. Sweetkiwi is made from real Greek yogurt, offering the perfect balance of tart and sweet, while being low in calories and packed with probiotics.
Our strategic work helped us understand what makes Sweetkiwi special and what customers love. They rave about the authentic Greek yogurt taste and that magic combo of tart and sweet that makes Sweetkiwi unlike anything else out there. They value the high-quality, easily recognizable ingredients and appreciate the low calorie and sugar content. Sweetkiwi’s story of empowerment and commitment to real, wholesome ingredients strikes a chord, driving trial and loyalty.
To make Sweetkiwi stand out, we created a vibrant and fun visual identity. The logo’s “w” is uniquely customized to capture and highlight the “tart” vibe of the Sweetkiwi experience. This quirky “w” is also the star of our chevron pattern, giving the brand a memorable and ownable identity that pops across all touchpoints.
The packaging features bright, cheerful colors and modern design elements that reflect Sweetkiwi’s vibrant personality and rich flavor. Health benefits are front and center, making it easy to see why Sweetkiwi is so good for you. Each SKU is color-coded to highlight its unique flavor, creating a cohesive and eye-catching brand presence.
CREDIT
- Agency/Creative: Riser
- Article Title: Sweetkiwi Brand & Packaging Redesign by Riser
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: San Francisco
- Market Region: North America
- Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Brand Redesign, Brand Strategy, Brand Tone of Voice, Branding, Logo Design, Packaging Design, Packaging Guidelines, Rebranding
- Format: Cup
- Industry: Food/Beverage
- Keywords: branding, branding design, brand design, packaging, packaging design, food packaging, cpg, brand identity, visual identity, identity design, graphic design, betterforyou
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Credits:
Co-founder & Designer: Camila Drozd
Co-founder & Designer: Paul Marcucilli
