When it comes to finance or access to credit, it is common for the first impression to be of something complex, bureaucratic and challenging. However, in contrast to the traditional approach of most companies in the sector, Petra adopts a friendly, accessible and relaxed communication, standing out in the market.

This new positioning was developed in collaboration with the Blender Digital agency team, involving joint efforts from the conception to the activation of the brand, carried out in December 2024. Every detail of the construction of the positioning and visual expression reflects this new phase of Petra, reinforcing its commitment to democratizing access to safe credit in a fast, impartial and responsible manner.

We are everywhere, connecting people, emotions and dreams. We transform ideas into reality, find solutions and see opportunities. We are entrepreneurs and collaborators, always driven by action. We are the ones who make things happen, day after day. Those who innovate, those who transform the ordinary into the extraordinary. Our goal? To create a better future, for ourselves and for everyone.

With a clear purpose: to keep doing things and keep transforming the world with the power of safe and accessible credit. We believe that access to credit is much more than a financial resource, it is a bridge to making dreams come true and transforming lives. It is through credit that people undertake, families achieve new goals and projects come to fruition. Each solution we deliver is an opportunity to help people move forward, grow and see the future with greater optimism.

More than offering credit, we create bonds. We value the stories of those who trust us and we work to build relationships that go beyond service: relationships based on trust, care and commitment. We stand by each client, understanding their needs, offering friendly service and seeking the best solutions to meet their expectations. Our commitment is daily. It is present in every interaction, in every plan we help to make possible, in every achievement we are part of.

It is in the smile of those who are able to make a dream come true, in the relief of those who find a solution and in the trust of those who believe in our work that we reinforce our purpose. We will remain steadfast in our mission to open doors and transform credit into real, accessible and safe opportunities for everyone. Together, we do more than just business: we build stories, drive dreams and show that, with the right support, anything is possible. Because transforming lives is what drives us, and building a better future is what inspires us to move forward.