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OStudio’s Artistic Branding for Ohm’s Café

OStudio’s Artistic Branding for Ohm’s Café

Ohm’s, a specialty coffee shop in Riyadh, Saudi Arabia, opened its doors in 2020 with a mission to provide high-quality coffee in a setting that is both relaxing and visually appealing. The café offers a distinctive atmosphere that reflects Saudi culture, creating a welcoming space for coffee lovers to enjoy their favorite brews. With multiple locations across the Kingdom, Ohm’s is dedicated to delivering a holistic experience, combining expertly roasted coffee, delectable sweets, and a thoughtfully curated ambiance that transports customers into a world of warmth and comfort.

What sets Ohm’s apart is its commitment to quality and innovation. The café boasts a carefully crafted menu of specialty brews, allowing customers to explore a wide selection of unique flavors, each designed to highlight the richness of the coffee beans. Complementing these beverages is a delightful array of sweets, each presented with a touch of creativity inspired by local traditions. Ohm’s seamlessly blends modern techniques with Saudi cultural influences to offer an experience that is both authentic and contemporary.

To bring this vision to life, OStudio was entrusted with developing a brand identity that captures Ohm’s unique charm. The result is a visual identity that is both simple and sophisticated, incorporating a minimalist logo that reflects the café’s philosophy of balance and elegance. This design approach ensures that the brand stands out in a crowded market while maintaining a sense of warmth and authenticity.

OStudio’s approach extended beyond the visual elements to include strategic marketing pillars aimed at creating a cohesive and unified brand image. Through a combination of branding, photography, and printing solutions, Ohm’s was successfully positioned as a premium café that celebrates both heritage and modernity, offering an immersive sensory journey that resonates with coffee enthusiasts.

The success of Ohm’s branding lies in its ability to connect with customers on a deeper level, providing not just coffee but an experience that embodies community, culture, and craftsmanship. Whether customers visit for a morning espresso or a late-night dessert, the welcoming atmosphere and carefully designed visuals create an environment that encourages relaxation and connection.

With the support of OStudio’s creative expertise, Ohm’s continues to expand its presence, becoming a beloved destination for those seeking an authentic yet refined coffee experience. Through its thoughtful branding and dedication to quality, Ohm’s has carved a niche in the Saudi coffee scene, standing as a testament to the power of design, culture, and passion.

CREDIT

  • Agency/Creative: OStudio
  • Article Title: OStudio’s Artistic Branding for Ohm’s Café
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Saudi Arabia
  • Agency/Creative City: Riyadh
  • Market Region: Middle East
  • Project Deliverables: Brand Identity, Packaging Design
  • Industry: Food/Beverage
  • Keywords: Branding, Visual Identity, Packaging Design, Café

  • Credits:
    Creative Director: Omar Almoteq

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