Splish  is a canned water brand concept that reinvents the beverage aisle with a vibrant blend of flavors and a clean, bold visual identity. The idea behind SPLISH is simple yet impactful: water infused with just the right amount of juice to deliver a splash of flavor.

Each SKU—Vibe (Orange), Dream (Green Apple), Pulse (Grape), and Charge (Cherry)—is inspired by a unique feeling and represented by playful, colorful icons that embody the essence of each flavor. These flavors and icons create a distinct personality for the brand, making it easy for consumers to connect with SPLISH on an emotional level.

The logo features a simple splash graphic, symbolizing refreshment and positivity, paired with modern typography for an approachable yet sophisticated feel. The can design embraces a minimalist aesthetic, with a crisp white base that allows the bold, colorful flavor icons to stand out. This clean design language ensures the product is not only visually appealing but also highly recognizable on crowded shelves.

To enhance the shopping experience, the multipacks feature repeating patterns of the flavor icons, creating a cohesive and fun brand presence. This approach maximizes shelf impact and makes it easy for consumers to identify their favorite flavors at a glance.

SPLISH isn’t just about hydration—it’s about enhancing everyday moments with a splash of color and personality. This design celebrates the balance between health, taste, and style, resonating with consumers who want their beverages to feel as vibrant as their lifestyles.

If you’re looking to create a bold, distinctive brand identity that captures attention, let’s connect!