Firmalt – Maraca
“Every once in a while, we need a jolt of energy to keep us moving. Maraca is a proud Mexican brand that makes tasty cold brew coffee for on-the-go coffee lovers. Inspired by movement and energy, they chose the name Maraca to go with the perfect colourful and vivacious identity. Their tagline Activamente Activo, which means actively active, is the brand’s heart & promise. We wanted to give the brand a playful and un-perfect feel that reflects in the roughness of the wordmark variations. We created a fun and carefree brand that makes you want to jump up and go.”
CREDIT
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
