• Project

  • Region

  • Industry

FSCHW Magazine in Motion

FSCHW Magazine in Motion

FSCHW
This sound is that of movement. Fast. Sudden. Elusive.Only our magazine can capture it.
Our vocation is to pay tribute to movement in all areas creative fields.
This first issue is devoted to photography.

In a perpetual quest to capture it, the artists on show use their creative genius to make us feel it. To freeze such a brief moment is to touch the grail with your fingertips. For centuries, photography has offered us a ballet of movement in which all styles coexist and influence each other.

From frozen movement, as if time were suspended, to artistic blurring to capture an elusive movement, giving an almost abstract vision of the event. Through in-depth research into the decomposition of movement, but also a form of painting in motion, both with the material and with the light… FSCHW offers a sharp, poetic vision of the world around us.

We are constantly on the move. And these photographs prove it in so many ways. The entire magazine has been designed around this principle. Each page is unexpected. They are a hymn to movement, emphasising it even more thanks to a layout tailor-made for photography. Using strong lines, composition and gesture. The text is arranged to accentuate this feeling and bring the images to life all the more. This highly distinctive layout encourages movement. No two double-page spreads are alike; each one varies and offers a living spectacle, a parenthesis where an often frozen medium becomes an animated one.

If we take a step back in time, the very first movement captured in the history of photography dates back to 1838. Louis Daguerre took a photograph of Boulevard du Temple using his daguerreotype. This technique involved fixing the positive image obtained in the camera oscura on a copper plate coated with with a silver emulsion.
In a nod to the genesis of what would become photography as we know it, it was imperative to print the cover on a metal plate and part of the magazine on metallic paper. With its contemporary look, the magazine draws its inspiration from where it all began… just like the artists featured.

This asymmetrically arranged binding lends a certain flexibility, even suppleness, due to its oscillations. Anchoring the project even more firmly in movement. These rings linking the entire magazine together finalise the metallic, even brutalism aesthetic of FSCHW.

This magazine opens us up to the world around us, questioning the very essence of movement. By broadening and sharpening our view of movement and paying particular attention to the details of everyday life. Observing these actions closely in the truest sense of the word means grasping the value of time.

Reconsidering time means staying in motion for as long as possible.

Created in HEAJ by Andrew Mascaux – Hugo Gentinne – Mattéo Tabutieaux – Maxime Pierret – Pierre Leclere

A huge thanks to Collin Hotermans and Olivier Laga for your knowledge and feedbacks. To Schlimé for printing the full magazine, to PixArt Printing for metal coverings and to Axel Gentinne for outdoor shoots and photo editing.

CREDIT

  • Agency/Creative: Haute École Albert Jacquard
  • Article Title: FSCHW Magazine in Motion
  • Organisation/Entity: Student
  • Project Type: Product
  • Project Status: Non Published
  • Agency/Creative Country: Belgium
  • Agency/Creative City: Namur
  • Market Region: Europe
  • Project Deliverables: Advertising, Advertising Photography, Art Direction, Brand Creation, Brand Design, Brand Identity, Editorial Design, Logo Design, Motion Graphics, Packaging Design, Photography, Photography Styling, Product Photography, Type Design
  • Industry: Entertainment
  • Keywords: Photography, editorial print, magazine, Layout, poster, graphicdesign, photoshoot, Blurry, movement

  • Credits:
    Graphic Designer: Matteo Tabutieaux
    Graphic Designer: Hugo Gentinne
    Graphic Designer: Andrew Mascaux
    Graphic Designer: Maxime Pierret
    Graphic Designer: Pierre Leclerc
    Photographer: Axel Gentinne
    Teacher: Collin Hotermans
    Teacher: Olivier Laga

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
3
Good
Vote
1
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
3
Good
Vote
1
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
3
Good
Vote
1
Bad
Vote
0