The design of the bottles for Vinho do Porto Selecção de Enófilos perfectly captures the wine’s essence — smooth, complex, aromatic, and liqueur-like. Each element achieves a careful balance between honoring tradition and embracing modernity, appealing to connoisseurs seeking unique and refined experiences.
A central design feature is the illustration of rabelo boats, iconic vessels once used to transport wine barrels along the Douro River, crafted exclusively for this product and reinterpreted in a contemporary style, pays homage to the wine’s origins and creates a emotional connection to its history and heritage.
The brand’s existing logo was used as a seal, to reinforce the idea of authenticity and quality, referencing the seal of trust typical of premium wines.
The golden lettering evokes the wine’s nobility and luxurious nature, while the matte backgrounds in earthy tones and lavender gray invoke Douro Valley’s scenic beauty. These colors reflect the harmony of the region’s vineyards and serene riverbanks, immersing consumers in the wine’s story.
Breaking away from conventional design, the bold, slanted “O” adds a creative and modern touch, signaling innovation while maintaining a connection to tradition. Finally, the deep navy blue chosen for the “Porto 10 Anos” bottle and packaging exudes sophistication and exclusivity, ensuring this premium product stands out in a competitive market. Every design choice contributes to a harmonious blend of heritage, elegance, and contemporary flair, crafting a compelling visual identity.
CREDIT
- Agency/Creative: Ana Clemente Design
- Article Title: Ana Clemente Design Elevates Porto Wine Packaging with Elegant Storytelling
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: Lisboa
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: rabelo boat Wine label design packaging design Vinho Porto creativity illustration
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Credits:
Graphic Designer: Ana Clemente