The exhibition “ARRAKIS” is dedicated to Alejandro Chodorovski’s movie project “Dune”, which was never released due to long filming in 1975. The name of the project was chosen for a reason: Arrakis is the key desert planet in the “Dune” universe.

A surreal, diffuse, mysterious, dune-like typeface was developed for the project. First I designed it without sand, then I added the sand itself. Therefore, the font is universal: it can be used in different ways. Next, the identity of the exhibition and the space itself was developed to accompany the font. The identity includes the font, color solutions, souvenirs, outdoor advertising, and the design of the exhibition space.

The exhibition space is located in the Arab Emirates in the desert near the city of Dubai. At the exhibition you can see installations of Freeman and Desert Worm, watch a documentary about the filming, study sketches and sketches at the stage of character preparation.

More about the movie: “Dune” is a movie project directed by Alejandro Chodorowski. It was supposed to be a fourteen-hour adaptation of Frank Herbert’s novel of the same name. Guest actors included Salvador Dali, Mick Jagger, Orson Welles, and Charlotte Rampling. Drawings by Hans Rudy Giger, Jean Giraud, and Chris Fosse were used. Chodorowsky wanted to shoot a large-scale psychedelic space opera, uniting all the counterculture of his time. The project remained unrealized, but it is considered the most ambitious attempt to screen Dune and “the greatest unmade film”.

The movie was to turn out to be very long (according to various estimates, from 12 to 20 hours).
Its budget, according to preliminary data, would be about 15 million dollars. In search of funding Chodorowsky went to Hollywood, but there did not find understanding in the heads of major studios. The creative team he created soon disintegrated, the term of the rights to screen adaptation expired, they were bought by Dino De Laurentiis.