As a change agent, FreshSens is an innovative tech company revolutionizing how fruits and vegetables are stored and hence, extending their shelf-life expectancy. Using advanced sensors and AI-backed technology, they monitor perishables with precision, significantly reducing waste and enhancing efficiency in the agricultural sector without applying any chemical treatment.

“Each season, almost every 1 of 3 perishables gets wasted too early. This is just unacceptable.”

When they reached out to Daçe Studio, they had this valuable, game-changer vision that would eliminate food loss and save fruits and vegatables, but lacked to meet this in their brand. We started with an intense Strategy Workshop to understand our client’s desires and pain points effectively.

Then, we have set our direction based on the strategy, by following the steps of research and benchmarking, moodboard development, sketches and explorations.

After a well-thought creative collaboration process, we have ended up with a brand-new FreshSens: a modern and fresh logo, enhanced color palette inspired by fruits and veggies, enriched typography system, a bunch of custom illustrations coming in stickers and badges, a fresh new website and more.

The effect of our collaboration is very well spoken by the CEO and the founder, Baran Baykurt Emiroğlu:

“Working with Daçe Studio has been an absolute game-changer for our brand. They took a simple logo, initially designed on Canva, and transformed it into a powerful and cohesive identity that perfectly reflects our vision.

For years, we’ve poured our hearts into developing a technology that we believe will revolutionize how fruits and vegetables are stored and transported globally. Thanks to Daçe Studio, this vision now has a tangible and captivating character that resonates with our team, customers, and investors.

The positive response we’ve received from everyone involved has been overwhelming, and it’s clear that this new identity isn’t just a design—it’s a statement of who we are and where we’re going. Daçe Studio exceeded our expectations and elevated our brand to a whole new level.”