Sei Bello is an inhouse skin care enterprise. The wording ‘Sei Bello’ is an Italian word means you are beautiful.
Sei Bello is meant to produce four skin care lines of daily care beauty products made of natural and organic materials. The feel and look of the brand revolves around beauty, care and nature. The identity supports a dynamic variation of the logo to fit the four different types of product lines produces by the brand

The challenge was to create a wordmark reflects beauty, nature and feminism and conveys these attributes to appeal to the target audience.

The solution was to create a brand with a flowery finish that conveys the concepts of feminism, nature, and beauty through shapes and coloring.

The four main colors used for the brand reflects the main ingredients used for each line, purple is the signature product, pink extracted or rose , yellow for turmeric and blue for nila. And these ingredients are common and trusted natural ingredients at the location of the brand for women beauty recipes.
The pattern block shapes also reflects this feel and look of the brand through the secondary variations of each primary color. The pattern was used as a main graphic element for packaging.

Brand Mission
Sei Bello aims at creating organic daily care beauty products that guarantee quality and safety.

Positioning statement
For all females who wants to feel glowy and beautiful every single day, Sei below is the perfect choice. Sei Bello is a skin daily routine line that provides beauty products that are effective, in hand and above all organic because every women deserves to have clear and glowing skin without having to go through the side effects of using chemical products every day.