Bimbo is a unique spot dedicated to Mediterranean street food, offering a culinary experience that blends sunny flavors and authentic charm in the heart of Bordeaux.
The shop’s standout wooden façade, with its inviting rounded corners, is more than just an exterior—it’s a central element of the overall concept. This design choice reflects warmth and accessibility, drawing customers in with its friendly aesthetic.
The hand-painted sign, boldly displaying “Falafel & Glace” across almost the entire width of the façade, is a visual beacon for food lovers in the bustling Saint-Paul district. Its craftsmanship adds a human touch that speaks to the artisanal quality of the food served inside.
The menu, originally presented as posters directly affixed to the façade, draws inspiration from urban collage art.
This approach creates a dynamic, layered visual effect that feels both contemporary and grounded in street culture. It’s a perfect reflection of the brand’s ethos: modern street food deeply rooted in tradition.
Step inside, and you’ll find a minimalist space entirely dedicated to the stainless steel kitchen, which acts as the heart of the establishment. Though compact, the interior doesn’t compromise on personality. The walls feature a striking checkerboard tile pattern, reinterpreted with a modern twist, creating a graphic element visible even from the outside.
The branding is equally distinctive. A custom-designed logo with script typography captures the essence of Bimbo’s identity. The logo’s generous curves and bold thickness echo the shape and indulgence of freshly prepared pitas, inviting customers to indulge in the richness of the Mediterranean cuisine.
Adding to the visual storytelling is the playful sun mascot, a recurring feature in the brand’s identity. This cheerful emblem symbolizes the warmth, vitality, and origins of the Mediterranean flavors that inspire the menu. It’s an omnipresent reminder of the cultural heritage and sunny disposition that make Bimbo unique.
CREDIT
- Agency/Creative: Hekla
- Article Title: Brand Creation for Bimbo Mediterranean Sandwich Shop by Studio Hekla
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: France
- Agency/Creative City: Bordeaux
- Market Region: Europe
- Project Deliverables: 2D Design, Animation, Architecture, Architecture Concept, Art Direction, Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Identity, Brand Strategy, Branding, Character Design, Creative Direction, Culinary Arts, Food Photography, GIF Animation, Graphic Design, Identity System, Interior Design, Lettering, Logo Design, Pattern Design, Poster Design, T-Shirt Design, Typography, User Experience, User Interaction
- Industry: Food/Beverage
- Keywords: #BrandIdentity #VisualIdentity #GraphicDesign #LogoDesign #CreativeBranding #IdentityDesign #DesignInspiration #LogoInspiration #FoodBranding #PackagingDesign #RestaurantBranding #BrandingForRestaurants #MenuDesign #DesignDaily #MinimalDesign #ModernDesign #CreativeDirection #ArtDirection #DesignDaily #MinimalDesign #ModernDesign #CreativeDirection #ArtDirection #BehanceProjects #MediterraneanFood #StreetFoodDesign #CheckeredPattern #StoreDesign #RestaurantDesign #InteriorBranding
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Credits:
Photographer: Gabriel Guibert
