The Muros Antigos range by Anselmo Mendes, renowned for crafting exceptional Vinho Verde wines, has undergone a striking visual transformation led by Omdesign®. This redesign enhances the brand’s identity, emphasizing its deep connection to tradition, terroir, and craftsmanship. The name, which translates to “Ancient Walls,” evokes the iconic stone structures of the Minho region, where the vineyards thrive.

Omdesign® has translated this concept into a minimalist yet impactful label design. By incorporating clean lines, natural textures, and a reinterpreted color palette, the new label mirrors the purity and precision of Anselmo Mendes wines, while invites us to dive into the distinctive paintings of the label collection. The marked embossing that pictures the ancient walls of the region occupies a prominent place on the label and holds the umbrella brand, Anselmo Mendes.
The watercolors chromatic universe are linked to the new capsule design, which presents the same colors. The label design also aligns with the wine’s narrative—each bottle tells the story of its origin, varietal character, and Anselmo Mendes’ philosophy. The design stands out on shelves and honors the brand’s essence, ensuring that the visual experience complements the tasting journey. This holistic approach to branding elevates Muros Antigos, reinforcing its position as a modern yet authentic representation of Vinho Verde.

Through this redesign, Omdesign® has created a visual language that speaks to both long-time enthusiasts and new consumers, bridging tradition and innovation seamlessly. This balance is a testament to Omdesign®’s expertise in delivering unique design solutions. The redesign of Muros Antigos is not merely a rebranding exercise, but rather a celebration of both tradition and excellence.

Anselmo Mendes, the winemaker behind this success, is known for his innovative techniques and deep respect for tradition. Known as the “Master of Alvarinho,” Mendes has spent decades perfecting his craft, championing the potential of the Vinho Verde region. His wines are acclaimed for their balance, complexity, and expression of terroir, reflecting his relentless pursuit of quality and authenticity. This dedication to excellence is echoed in every aspect of the Muros Antigos range, and further highlighted by Omdesign®’s attractive label design.