The design concept of the identity, inspired by the song “Dollhouse” by The Weeknd and Lilly-Rose Depp, will combine elements of mystery, elegance and emotional depth. The main colors: green, red and black, will be used to create a bright, memorable visual image that reflects the atmosphere of the song itself and the entire event.
The main elements of the concept:
1. Color palette:
– Green: symbolizes freshness, hope and mystery. It will be used as the main background for graphic elements, creating a sense of depth and intrigue.
– Red: represents passion, energy and emotion. Red accents will be added to typography and graphics to emphasize the dynamics and expressiveness of the music.
– Black: acts as a symbol of nightlife, mystery and elegance. Black will be used for text and contours, creating contrast and emphasizing important design elements.
2 Graphic elements:
– The visual identity will include abstract shapes and lines reminiscent of dollhouses, creating associations with the theme of the song. These elements will be seamlessly integrated into the background graphics and design.
3. Illustrations:
– Use of illustrations that will reflect the emotional state and atmosphere of the song. These can be stylized silhouettes that convey the feelings and thoughts of the characters, as well as elements hinting at dollhouses and their inner world.
4. Application:
– The identity will be adapted for various media: posters, tickets, merch, social media and video presentations. Each element will work in a single style, creating a holistic perception of the event.
This identity concept will not only be a visual representation of the musical event, but also an emotional bridge between the performers and the audience. It will convey the atmosphere of the song “Dollhouse”, creating a unique and memorable event full of bright emotions and musical magic.
CREDIT
- Agency/Creative: Marie Aparina
- Article Title: The Music Fest Inspired by the Song “Dollhouse” by The Weeknd and Lilly-Rose Depp
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe, North America
- Project Deliverables: Art Direction
- Industry: Entertainment
- Keywords: Music
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Credits:
University: HSE Art and Design school
Curator: Pavel Borisovsky