Since 1925, LUX has been a trusted ally in women’s beauty rituals, offering the luxurious indulgence of fine fragrances and silky lathers. For a century, the brand has celebrated femininity, empowering women around the globe to express their confidence and unapologetic beauty.

To commemorate its 100th anniversary, LUX partnered with Lonsdale to create a series of limited-edition packaging that honors its enduring legacy, paying tribute to the brand’s evolution.

Lonsdale crafted four distinctive designs that integrate iconic graphic movements and illustration styles:
The LUX Vintage design incorporates intricate cross-stitch patterns that evoke the artisanal craftsmanship of LUX’s earliest packaging, a testament to its enduring elegance.
The LUX 1920 design uses bold geometric shapes and opulent hues to capture the liberation and glamour of the Art Deco era, celebrating women who dared to shine.
The LUX 1960 design is vibrant and playful, reflecting the societal shift of the 1960s and celebrating women’s emergence into new roles and expressions of individuality.
Finally, the LUX 2000 design features clean lines and vivid florals that epitomize the vibrant confidence of the 21st-century woman, embodying LUX’s modern identity.

These designs reflect the evolving zeitgeist of femininity and beauty, bridging the brand’s historic richness with its modern ethos. To push creative boundaries, AI-generated designs served as inspiration, sparking fresh ideas that elevated the final creations.