Context
Maria Antonieta is a unique fusion of a French bistro, bakery, pastry shop, and chocolaterie. Known for its intricate and detailed creations, the brand exudes charm in every product it offers. For this holiday season, we were invited to create the packaging for their panettones and pralinés, aiming to blend the two countries that embody the heart and soul of the brand: France and Brazil. The challenge was to seamlessly combine the elegance of French culture with the vibrant energy of Brazil, resulting in a design that truly captured the essence of both nations.
What we did in this project
Packaging design
Development
This Christmas, Maria Antonieta challenged us to illustrate the fusion of France and Brazil in a way that was both creative and authentic. We asked ourselves, “What would the arrival of the French court in Brazilian lands look like?” An extravagant, opulent scene, rich in intricate details, instantly came to mind. We envisioned a setting where these two worlds collided in a dramatic and captivating way. The illustration was deliberately crafted to step away from traditional Christmas elements and colors, creating a design that was both unique and sophisticated. This allowed the packaging to stand out while maintaining a sense of elegance and luxury that the brand is known for. The design was carefully thought out to not only enhance the product but also infuse the entire brand with a new layer of fantasy and value. By combining the rich cultural elements of France and Brazil, we created a packaging experience that was both visually stunning and deeply meaningful, reflecting the essence of the holiday season while staying true to the spirit of Maria Antonieta.
CREDIT
- Agency/Creative: Melt Design
- Article Title: Melt Design Creates a Vibrant Fusion of France and Brazil for Maria Antonieta
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Campinas
- Market Region: South America
- Project Deliverables: 3D Modelling, Art Direction, Illustration, Packaging Design
- Format: Can
- Industry: Food/Beverage
- Keywords: Maria Antonieta, packaging design, panettones, pralinés, France, Brazil, cultural fusion, French elegance, Brazilian vibrancy, luxury packaging, holiday season, brand identity, festive packaging.
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Credits:
Concept and Creative Direction, Layout and Account Management: Juliana Zarattini
Concept and Creative Direction and Account Management: Marjorye Cavazotto
Concept, Creative Direction, Presentation and 3Ds: Kaue Marques
Illustration and Account Management: Raquel Silveira
Layout: Caroline Celli
Finalization: Rodrigo Lourenti
Finalization: Stenio Von Zuben
