Cheese Me’s Project Overview

Cheese Me puts the ‘cute’ in charcuterie boards with perfectly packaged on-demand kits that make enjoying perfect bites of cheese, meat and crackers effortless and fun. The branding features a stylized wordmark accompanied by a whimsical dripping cheese icon in the brand’s signature octagonal shape. Packaging is fully plastic-free and made using food-safe cardboard stock that is custom-engineered into a signature octagonal shape. Lids serve as both a visual menu of delicious “Perfect Bites” that combine the curated ingredients into unique taste combinations and a plate for enjoying anytime and anywhere.

Cheese Me’s Brand Photography

Cheese Me’s packaging experience is designed around creating the perfect bite of food every time. As such, we developed a menu of Perfect Bites that combine crackers, meats, cheeses and toppings.

These indulgent Perfect Bites were photographed as sculptural interpretations based on themes of the brand. Showing various ingredient combinations, displaying a fun and interactive product that caters to all of the senses. These images are placed underneath the lid of the packaging to guide consumers on creating the perfect charcuterie experience.

The brand’s lifestyle photography leans into the brand’s interactivity and playfulness with the inclusion of game boards, the stacking of boxes, and scenes of delicious bites and paired beverages. Product packaging is within view but not the main focal point—we want to show the brand as it’s meant to be enjoyed: in abundance and with joy. When showing human interaction with the brand, we emphasize non-pretentious, aspirational, and cheese-worthy moments.

Filled with “cheese-worthy moments,” this direction is geared towards an audience who takes a bite out of life and lives each moment to the fullest. It’s warm, playful, energetic, abundant, and entertaining because Cheese Me is a brand that provides enjoyment, giving people a reason to savor the moment.