Nestled amidst the rolling hills of Gia Lai, where the fertile Bazan soil stretches like a silken ribbon, Bazan Cafe was born to carry the essence of the Central Highlands. As a “child” of this majestic land, Bazan Cafe embraces a sacred mission: to awaken new beginnings and spread a unique sense of connection through the brilliance of each unadulterated coffee bean, lovingly nurtured and delivered into the hands of customers.
More than just a stop to enjoy coffee, Bazan Cafe serves as a bridge connecting people with nature. The “pearl-like” coffee beans, after a journey of dedicated care and meticulous craftsmanship, transform into exquisite drops of coffee, imbued with the spirit of the Highlands. They carry an enchanting aroma, a bold and distinctive flavor, and a lingering aftertaste—evoking the image of a land that is both untamed and powerful, yet poetic and romantic.
Each cup of coffee at Bazan Cafe is not merely a drink but a story told through its flavor—a tale of the sun and wind of the Highlands, the fertile red basalt soil, and the hands that have devoted their lives to cultivating coffee.
The carefully selected vibrant hues, shifting and radiant, reflect the boundless vitality of the “pearl-like” beans from the rich red basalt soil, carrying the message of a new journey. Bazan Cafe promises to be the perfect choice, delivering an abundant source of energy to kickstart an inspiring new day. Additionally, the integration of Gia Rai ethnic patterns serves as a distinctive highlight for the brand, showcasing a deep connection to tradition within a modern-inspired identity.
CREDIT
- Agency/Creative: Phạm Vỹ
- Article Title: Bazan Cafe Branding Affirming Authentic Coffee And Highland Culture
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Ho Chi Minh City
- Market Region: Asia
- Project Deliverables: Brand Identity, Branding, Logo Design, Packaging Design
- Industry: Food/Beverage
- Keywords: Cafe Branding, Coffee
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Credits:
Brand Designer: Phạm Vỹ