Crunchy Crumb is a bakery brand that brings joy to every bite through a thoughtfully crafted and inviting visual identity. The brand places storytelling at the heart of its design, which is reflected in its unique logo. The letter “u” in the logo is creatively designed as a smiling face, symbolizing happiness, friendliness, and the sense of delight associated with enjoying the brand’s baked goods. This clever detail not only gives the logo a memorable and approachable feel but also reinforces the brand’s mission to create joyful experiences.
The tagline, “Every Crumb Tells a Story,” encapsulates the essence of Crunchy Crumb’s philosophy. It speaks to the brand’s dedication to crafting moments that evoke emotions, whether through the taste of a freshly baked treat, the design of its packaging, or the warmth of its customer interactions. Crunchy Crumb strives to make each product more than just a baked good—it’s a story waiting to be shared, a memory in the making.
To further enhance the customer experience, Crunchy Crumb’s visual identity extends across various touchpoints. A warm and cheerful color palette sets the tone, creating an inviting atmosphere. Playful and modern typography adds a sense of approachability, while the packaging designs are thoughtfully curated to reflect the brand’s values of quality and creativity. Each element works together harmoniously to communicate the brand’s identity and establish a strong emotional connection with its audience.
Beyond its products, Crunchy Crumb is a celebration of togetherness, joy, and the simple pleasures of life. Whether it’s a family gathering, a special occasion, or a quiet moment of indulgence, Crunchy Crumb aims to be a part of its customers’ cherished moments. With a focus on storytelling, quality, and happiness, Crunchy Crumb isn’t just a bakery—it’s a brand that turns crumbs into memories and bakes happiness into every bite.
CREDIT
- Agency/Creative: Ali Asaad
- Article Title: Crunchy Crumb: A Wholesome Visual Identity That Tells a Story by Ali Asaad
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Iraq
- Agency/Creative City: Baghdad
- Market Region: Asia
- Project Deliverables: Brand Identity, Logo Design
- Industry: Food/Beverage
- Keywords: Cookies
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Credits:
Brand Identity Designer: Ali Asaad