Since the beginning, gatherings of loved ones have sparked excitement and unforgettable moments, Johnny Pep captures that fiery joy by bringing family and friends together around the table for fun, laughter, and a shared love of bold spicy flavors!
Johnny Pep Microfarm began as an everyday family’s adventure through Southeast Asia, where they discovered the vibrant flavors of chili peppers and the joy they bring to every meal. Inspired by this experience, the family returned to their home in Cyprus and began cultivating their own peppers. Immersing themselves in the art of crafting hot sauces, they set out to share their newfound passion with friends and loved ones.
Then Johnny Pep was born, a micro pepper farm nestled in Sia, Cyprus. With a deep love for spicy foods, Johnny Pep now offers a variety of homemade hot sauces and flavorful creations, all made with care and dedication. The brand embodies the spirit of joyful gatherings, bringing family and friends together around the table for fun, laughter, and a shared love of bold spicy flavors.
Rooted in the timeless Cypriot tradition of hospitality, Johnny Pep transforms warmth and generosity into a playful culinary experience. It celebrates the excitement of experimenting with spicy creations, turning every meal into a memorable moment.
Featuring quirky, vintage-inspired elements, a bold, spicy devious and playful mascot, and custom hand-drawn illustrations that capture the unique personality of each hot sauce, the design stands out with its vibrant, dynamic color clash system. It breaks the mold of traditional packaging, making it truly eye-catching!
It’s more than just hot sauces—it’s about capturing the essence of good times, making every gathering a spicy adventure to remember!
CREDIT
- Agency/Creative: Kleanthis Loizou
- Article Title: Playful Packaging that Captures the Spirit of Johnny Pep’s Hot Sauces
- Organisation/Entity: Freelance
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Cyprus
- Agency/Creative City: Nicosia
- Market Region: Global
- Project Deliverables: Brand Design, Brand Redesign, Creative Direction, Illustration, Packaging Design
- Industry: Food/Beverage
- Keywords: Hot sauces, Spicy Brand, Playful, Colorful
-
Credits:
Graphic Designer: Kleanthis Loizou
Photography: Stelios Demetriou