Mother is a coffee shop and co-working space thoughtfully designed for working adults with small children—a haven where productivity and family life come together seamlessly. Rooted in Portugal’s vibrant culture, the brand identity combines modern edge with warmth, creating a space that feels both cool and inviting.
At the heart of the brand is a logo that strikes a balance between organic and modern. A dynamic mix of typefaces showcases a playful yet sophisticated personality, creating visual interest and versatility. The unique illustration style is quirky and instantly recognizable, adding a sense of character and approachability that sets the brand apart. These illustrations weave throughout the identity, capturing the joy and vibrancy of family life while emphasizing creativity and individuality.
The rich, vibrant color palette reflects the energy and warmth of the Portuguese lifestyle. Bright, bold hues are balanced with softer tones, creating a welcoming atmosphere that appeals to both adults and children. Wavy lines, a signature element of the brand, evoke a sense of flow and movement, symbolizing the balancing act of work and family while giving the visuals a modern, dynamic edge.
This cohesive identity extends seamlessly across all touchpoints—from signage and packaging to digital platforms and interior design. It communicates a space where parents can be productive, children can feel welcome, and the community can thrive. Mother is more than a coffee shop; it’s a lifestyle brand that celebrates connection, creativity, and the beautiful chaos of family life.
CREDIT
- Agency/Creative: Supernova Co
- Article Title: Mother Brand Identity by Supernova Co
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: South Africa
- Agency/Creative City: Cape Town
- Market Region: Europe
- Project Deliverables: App Design, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Illustration, Logo Design, Packaging Design, Packaging Guidelines, Photography Styling
- Industry: Food/Beverage
- Keywords: Organic Modern Design, Family-Friendly, Co-Working Space, Quirky Illustration Style, Playful Typography, Vibrant Color Palette, Wavy Lines, Warm and Inviting, Edgy and Cool, Dynamic and Versatile, Portugal-Inspired, Creative Energy, Work-Life Balance, Welcoming Atmosphere, Recognizable Character, Community-Centered, Child-Friendly Design, Modern Family Lifestyle, Flow and Movement, Contemporary Elegance
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Credits:
Creative Director: Riekus Raaths
