“Crafting each piece as a jewelry”

Hsh’s Vision:
Hsh “هش”, located in Jeddah, elevates the art of baking by treating each piece like a work of jewelry, each one handled with care and attention to detail. From our selection of artisanal bread and pastries to our intricately designed cakes, we focus on delivering both beauty and taste. Our commitment to using only the finest ingredients ensures that each bite is a masterpiece, worthy of special occasions or everyday indulgence. Hsh also offers bespoke bakery creations, perfect for gifting or celebrating life’s most precious moments. Whether you’re indulging in a delicate croissant or a handcrafted cake, every visit to Hsh offers a refined and memorable experience.

Concept Overview:
In designing Hsh brand identity, we focused on the concept of each baked good as a carefully crafted treasure, inspired by fine jewelry. This idea shaped the elegant Arabic typography, warm color palette, and overall visual identity, blending tradition with modern sophistication. The cohesive branding extends across all platforms, reflecting Hsh’s commitment to artisanal precision and luxury in every detail.

The Arabic logotype of Hsh is designed as an elegant and timeless piece of calligraphy. It balances tradition with modernity, mirroring the brand’s ethos of blending artisanal baking with a luxurious touch.

To emphasize the jewelry-inspired concept, subtle patterns are integrated into the identity. These visual elements appear on packaging, collateral, and social media to create a cohesive and recognizable brand experience, the communication style of Hsh matches its visual identity—elegant, thoughtful, and luxurious. Whether on social media, in-store signage, or marketing materials,