Did the client suddenly move the deadline? Lost hours of work because you didn’t save? Do they say, “Canva can do that”? Did a “small tweak” turn into a disaster? Relax, grab a Tears Sans and wipe those problems away!
Tears Sans isn’t just a box of tissues — well, technically it is — but it’s so much more than that. It’s a playful critique of the creative industry, designed to make us laugh (and maybe cry) at the challenges we face daily. For creatives, the struggle is real: endless revisions, impossible deadlines, and the dreaded feedback that makes no sense, like “make it pop” or “can you add some magic?” If you’ve ever found yourself staring at your screen, wondering how you ended up here, Tears Sans is for you.
The design of Tears Sans embraces its satirical nature. From the sleek packaging to the cheeky instructions, it’s made to resonate with designers who know all too well the feeling of pouring their soul into a project only to hear, “What if we made the logo bigger?” Its humor is rooted in shared experiences: the impossible briefs, the tight timelines, and the vague client requests that make you question your life choices.
But Tears Sans isn’t just about poking fun at the chaos. It’s also a celebration of the resilience of creatives. No matter how absurd the feedback, how tight the deadlines, or how many all-nighters it takes, we keep delivering. This box of tissues is a lighthearted reminder that it’s okay to laugh at the madness — and it’s okay to cry too.
Each tissue comes with a metaphorical pat on the back. The playful instructions guide you through the designer’s meltdown process: from letting it out, to grabbing a tissue, to wiping away those tears and getting back to work. It’s a nod to the universal truths of creative work, where every “tiny change” somehow takes hours and every “final version” spawns another round of revisions.
Tears Sans is more than a quirky product. It’s a statement about the creative industry and a conversation starter about how we value the work of designers. The project invites us to reflect on how much we ask of creatives while often undervaluing their efforts. It’s satire, but it’s also a reality check for anyone who’s ever said, “This will only take you five minutes, right?”
At its core, Tears Sans is about connection. It’s a way for creatives to share a laugh and say, “I’ve been there too.” Whether you’re wiping away tears of exhaustion or frustration, or simply using it as a prop to vent about your latest project, it’s a reminder that you’re not alone.
What’s been your most Tears Sans-worthy moment? Share it, because let’s be honest: we’ve all had one. And if you haven’t yet, just wait — the next round of feedback might be on its way.
CREDIT
- Agency/Creative: Claunicornios
- Article Title: Tears Sans Packaging Design by Claunicornios
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Spain
- Agency/Creative City: Valencia
- Market Region: Global
- Project Deliverables: Branding, Design, Graphic Design, Packaging Design
- Format: Box
- Industry: Health Care
- Keywords: Packaging, Packaging Design, Tears Sans, Tissues, Design, Graphic Design
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Credits:
Graphic Designer: Claudia Martínez Guillén
Packaging Designer: Claudia Martínez Guillén