When tradition and innovation meet, an identity that transcends the ordinary is born. The Donvito Advogados project was conceived to redefine design in the legal sector, combining classic and contemporary elements in a brand that communicates solidity, trust and innovation.

Our challenge was clear: To build a brand that carried attributes of tradition and modernity, conveying professionalism without losing the firm’s proximity and youthful vision. Highlighting the Donvito brand in a market saturated with predictable aesthetics.

The result is a sophisticated and distinctive brand, where classic elements, such as Greek columns, were reinterpreted with modernity and subtlety using Gestalt in the logo, a disruptive and refined approach.

Donvito’s color palette is composed of three main tones, which convey the brand’s core values. Emerald reflects balance and elegance, being the predominant color, Sand symbolizes maturity and awareness, Urban Gray represents responsibility and professionalism, these main colors gain two more tones for each of them, resulting in a dynamic palette. Donvito Advogados’ typography goes beyond functionality, transforming the name itself into a unique pattern that challenges conventional industry standards. This approach reinforces the brand’s originality, highlighting its distinctive and innovative personality, while maintaining a sophisticated aesthetic aligned with Donvito Advogados’ visual values.

“Our mission was to capture the essence of Donvito Advogados and translate it into an identity that breaks with the obvious. Seeing the balance between the classic columns in Gestalt and how the combination of colors and applications transformed the project into a bold statement in the legal sector is a source of pride.” Rodrigo Anjuleto – Design Director.