Northern breakfast favourite Moose is embarking on an exciting new chapter with a refreshed brand identity, guided by Liverpool-based branding agency Continuous.

For 18 years, Moose has been serving up its signature American-inspired breakfasts and creating a welcoming café experience across the North. From its humble beginnings in Crosby, the brand has grown to six successful sites, with two new locations set to open soon. Its biggest launch yet takes place this week at Manchester’s Media City, alongside a much-anticipated return to Crosby on the horizon.

To prepare for this new phase, Moose partnered with Continuous to evolve its identity, ensuring the brand reflects who it is today, while staying true to the loyal customers who’ve supported the business for nearly two decades.

David Beattie, Senior Client Director at Continuous, shares his perspective on the collaboration:
“Moose has been part of Northern café culture for years. As someone from Crosby, I’ve seen the brand’s incredible journey firsthand – from starting out locally to expanding across Liverpool, Manchester and Leeds.

“Supporting a Liverpool-based business with such a rich heritage has been a real privilege. It’s been rewarding to help refine Moose’s identity, creating a brand that respects its roots while preparing it for the next 18 years.”

The refreshed branding, which was created collaboratively with Moose’s team, involved refining the iconic moosehead logo, introducing a new typeface, and streamlining colour guidelines. These updates have brought greater consistency to the brand’s look and feel, aligning it with the bold American-inspired menu while enticing new customers.

Nick van Breemen, owner of Moose, reflects on the process:
“We’ve always been about more than just coffee. Moose is a place where people come together to enjoy great food and a relaxed atmosphere. After 18 years, we wanted a brand that celebrates where we’ve come from but also sets us up for where we’re going.

“Working with Continuous has been fantastic – they truly understand what Moose is about and helped us shape a brand that’s ready for our biggest launches yet. Media City is a huge step forward, and returning to Crosby feels like coming home.”

This collaboration between Moose and Continuous is a celebration of local expertise and community spirit. Continuous brought its strategic and creative skills to the table, helping Moose create a brand that’s ready to welcome loyal customers and new faces alike.

With its refreshed identity and ambitious plans for growth, Moose is poised to thrive for the next 18 years and beyond.