“Generations change, time moves on, and the flavors get value.” These words capture the soul of Qare Wine, a brand that embodies the timeless connection between heritage and modernity. The story of Qare Wine begins in the sun-kissed grape gardens of Armenia, where the land’s ancient stones stand as silent witnesses to centuries of history.

These stones, weathered by time yet unyielding, have seen battles, wars, and the unfolding of countless human lives. Their presence is a testament to resilience and strength—a mirror of the very values that define Qare Wine. Just as these stones have stood steadfast through the ages, so too has the authentic taste and essence of Qare Wine, deeply rooted in Armenian tradition.

When conceptualizing the name “Qare,” meaning “stone” in Armenian, we sought to encapsulate this profound connection to history. The stones of the vineyards are more than mere relics; they are symbols of endurance, embodying values that transcend generations. They inspire a philosophy that celebrates the strength to persevere, the wisdom to evolve, and the ability to honor the past while embracing the present.

A Design Inspired by Heritage
Creating packaging for Qare Wine presented a unique challenge. It wasn’t just about designing a label—it was about crafting a visual narrative that could convey a legacy. The packaging had to tell the story of these ancient stones, the vineyard’s heritage, and the wine’s journey through time.

We aimed to make the design a bridge between eras, combining the rustic beauty of Armenian traditions with the sophistication demanded by today’s market. Each element of the packaging reflects a facet of the wine’s story: the textured patterns evoke the rugged surfaces of the vineyard stones, while the bold typography pays homage to the strength they represent. Subtle earthy tones and rich, deep colors echo the natural environment where the grapes flourish, and the minimalist layout ensures that the focus remains on the wine’s essence.

Qare Wine: More Than a Drink
Qare Wine is not just a beverage—it’s an experience. It invites you to savor the spirit of a land where history is etched into every stone, and every sip tells a story of resilience and authenticity. Each bottle carries within it a piece of Armenian heritage, a taste that has grown richer with time, and a philosophy that values the strength of roots even as generations change.

By choosing Qare Wine, you’re not just choosing a drink; you’re becoming part of a legacy—a tradition that honors the past, celebrates the present, and looks toward the future with unwavering strength. In every glass, you’ll find not only a wine of exceptional quality but also a connection to a timeless story, as enduring and steadfast as the stones from which it draws its name.

Through its name, design, and taste, Qare Wine encapsulates a philosophy that transcends trends and time, offering a rich experience steeped in history and flavor.