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Omdesign’s Elegant Packaging Design for Menin D. Beatriz

Omdesign’s Elegant Packaging Design for Menin D. Beatriz

Menin D. Beatriz is more than just a wine; it is an embodiment of the Douro region’s essence. It represents Menin Douro Estates’ unwavering passion for this terroir. With remarkable depth, complexity, and character, Menin D. Beatriz is an unforgettable testament to the art of winemaking, much like a grand love that leaves an indelible mark on the heart.

Menin D. Beatriz is an ode to love. To the love and dedication for the land and the vineyards. To the love we feel when the Douro embraces us. To the love that unites and completes us.

Inspired by the profile that gives this wine its name, Omdesign gave this reference elegance, sophistication and maturity. We sought out the artistic detail, the contrast of textures and the sobriety of the tones that characterize this terroir to reflect the intended simplicity and discretion in its labeling.

Menin D. Beatriz speaks for itself. It is the culmination of the true Menin essence, which represents the origin and basis of a legacy that projects into the future.

Through a game of overlapping of fine papers, we placed a velvety paper on top to reflect the highest point of this wine: the delicacy of this female figure of undeniable relevance to the brand.

Distinct finishes, such as modelled relief, hot stamping and varnish, we reinforce the superior positioning of this top reference, while maintaining the sophistication present throughout the whole Menin range.

About Menin:
MENIN Douro Estates is an ambitious wine development project with the aim of creating, in the medium term, a portfolio of excellent DOC Douro wines.
Red and white wines, but also ports, in a total production that is expected to reach 400,000 bottles in 2025. Menin starts from the enormous potential of the Douro, the exceptional quality of its terroir and its inspiring landscapes to produce magnificent wines that honor and promote the historical richness of this region. The largest contiguous area of ​​old vineyards in the Douro is an extra gem, which drives and distinguishes them to fulfil this dream.





CREDIT

  • Agency/Creative: Omdesign
  • Article Title: Omdesign’s Elegant Packaging Design for Menin D. Beatriz
  • Organisation/Entity: Agency
  • Project Status: Published
  • Agency/Creative Country: Portugal
  • Agency/Creative City: Matosinhos
  • Project Deliverables: Advertising, Brand Experience, Brand Strategy, Brand World, Branding, Copywriting, Design, Drawing, Illustration, Label Design, Packaging Design
  • Industry: Food/Beverage
  • Keywords: WBDS Agency Design Awards 2024/25 Packaging Design: Product Creation , Omdesign, Design, Portugal, Sustainability, Awarded Agency, Wine, Wine Design, The Luxury of Sustainability, Douro, Packaging, Label, storytelling, Menin, D. Beatriz

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