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ZAYT Fine Dining Restaurant Brand Identity by HUB87 HUB87 Logo & Creative Studio

ZAYT Fine Dining Restaurant Brand Identity by HUB87 HUB87 Logo & Creative Studio

The visual identity project for ZAYT, the high-end fine dining restaurant overseen by Michelin-starred chef Nino Ferreri, was designed to reflect the elegance and sophistication of the venue. Located within the exclusive Insulæresort in Cefalù, ZAYT embodies the perfect balance between fine cuisine and the surrounding natural beauty, blending contemporary refinement with deep connections to the Sicilian territory.

The name ZAYT, which means “oil” in Arabic, symbolizes the Mediterranean cuisine, the purity of ingredients, and the central role of olive oil in Sicilian gastronomy.

The visual identity stands out for its minimalist approach, with natural tones such as green and beige dominating the color palette. These hues evoke the earth, vegetation, and authenticity of the ingredients, creating a sense of calm and sophistication, while also establishing a strong connection with the local land.

ZAYT’s logo uses a geometric, clean typeface that conveys modernity and strength. The minimalist typography gives the brand a timeless quality, perfect for a restaurant at the forefront of haute cuisine. Furthermore, abstract circular motifs in the design evoke ideas of purity and movement, such as the flowing oil or the waves of the sea—elements that reflect the interplay between land and sea in the restaurant’s cuisine.

With the tagline “Insulæ Restaurant – Fine Dining”, ZAYT positions itself as a benchmark for high-end gastronomy, where the sea, land, and culinary innovation merge into a unique multisensory experience. The harmony between design and cuisine invites guests to experience a story crafted from pure ingredients and creativity.

Led by resident chef Ignazio Morgante and supervised by Nino Ferreri, ZAYT has crafted a culinary journey that blends tradition and innovation, with dishes celebrating Sicily and the Mediterranean in a modern way. Throughout its first year, ZAYT hosted exclusive dinners in collaboration with four Michelin-starred chefs: Carmelo Trentacosti, Giuseppe Torrisi, Felix Lo Basso, and Giuseppe Raciti. Each event provided a unique opportunity to explore Michelin-starred cuisine in an exclusive setting, creating unforgettable gastronomic experiences.

ZAYT thus establishes itself not only as a high-end restaurant but also as a crossroads of creativity and gastronomic passion, ready to write new chapters in the world of luxury dining. This first year marks the beginning of a promising journey that is sure to make a lasting impact in the world of fine dining.















CREDIT

  • Agency/Creative: HUB87 - Logo & Creative Studio
  • Article Title: ZAYT Fine Dining Restaurant Brand Identity by HUB87 HUB87 Logo & Creative Studio
  • Organisation/Entity: Creative
  • Project Status: Published
  • Agency/Creative Country: Italy
  • Agency/Creative City: Rome
  • Industry: Food/Beverage
  • Keywords: WBDS Creative Design Awards 2024/25 , Identity, Brand Design Creation , Logo, Identity, Typography, Color palette, Symbolism, Iconography, Textures, Layout

  • Credits:
    Architect: Mario Farinella
    Photo: Tano Rizzi

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