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Backbone Branding’s Masterpiece for “Once” Brandy Elevates Luxury Spirits Design

Backbone Branding’s Masterpiece for “Once” Brandy Elevates Luxury Spirits Design

“Once”: A Tale of Ultra-Premium Brandy Artistry. Crafting a name and bottle for a rare 40-year-old brandy posed a distinctive challenge. This extraordinary spirit, aged for four decades since its 1980 distillation, demanded a design as exceptional as the brandy itself. Limited to annual auctions, “Once” is a rare gem – an exclusive find that becomes a cherished memory once consumed, making it a true collector’s treasure.
The packaging seamlessly integrates the brandy with its heritage, highlighting the timeless bond between the spirit and its barrel. Each bottle is a piece of history, symbolizing the enduring journey of time. Encased in an antiquated oak wooden frame with iron accents, the design pays homage to the barrel’s historical role in the brandy’s maturation. This connection between the brandy and its vessel emphasizes the careful, patient aging process that gives “Once” its distinct flavor and character.
Every bottle of “Once” is numbered, adding a unique, personal touch to this rare collection. This exclusivity ensures that each bottle becomes not only a drink but also a collector’s piece that speaks to the rarity and history behind it. Designed with minimalist aesthetics, the logo complements the overall design without overshadowing the product itself. It lets the story of the spirit unfold naturally, reflecting the understated elegance of the brand.
As both a collectible and a tangible piece of history, “Once” celebrates craftsmanship, dedication, and the passage of time. From the selection of materials to the design concept, every element of “Once” reflects the artistry involved in crafting a spirit of this magnitude. This is more than just a drink – it is an invitation to experience a full narrative of passion, skill, and time-honored tradition. “Once” stands as a testament to craftsmanship that transcends the liquid it holds, offering not only exceptional quality but a story of artistry at its finest.





CREDIT

  • Agency/Creative: Backbone Branding
  • Article Title: Backbone Branding’s Masterpiece for “Once” Brandy Elevates Luxury Spirits Design
  • Organisation/Entity: Agency
  • Project Status: Published
  • Agency/Creative Country: Armenia
  • Agency/Creative City: Yerevan
  • Market Region: Armenia
  • Project Deliverables: Brand Creation, Brand Design, Packaging Design, Product Design, Structural Design
  • Industry: Food/Beverage
  • Keywords: WBDS Agency Design Awards 2024/25 product design, industrial design, ONCE, premium brandy

  • Credits:
    Creative Director: Stepan Azaryan
    Brand Strategist: Matt Bartelsian
    Brand Strategist: Nelly Stepanyan

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