Introduction. Matter Mineral Release Technology is a breakthrough in wellness. Combining cutting-edge patented technology with thoughtful, timeless design, Matter transforms ordinary water into a source of essential minerals perfectly tailored to individual lifestyles. The Technology: Patented Mineral Release Innovation
At the core of Matter is its revolutionary Mineral Release Technology, a patented process that infuses water with essential minerals in their most bioavailable form: free ions.
Here’s how it works: The Mineral Module: When water comes into contact with the replaceable mineral module, fresh mineral ions are generated. Blue Light Activation: The module emits a subtle blue glow, symbolising the natural energy within the process. This glow is powered entirely by the interaction between water and minerals—no batteries, no external energy sources. Sustainability and Longevity: Each module lasts for six months, ensuring consistent mineral delivery in an eco-friendly, efficient way.
The result? Water is enriched with vital nutrients like magnesium, calcium, and zinc, supporting everything from heart health and energy to immunity and bone strength. Matter’s technology doesn’t just hydrate—it nourishes, making wellness as simple as sipping. The Design: Iconic, Customisable, and Timeless Matter’s bottle design is a minimalist masterclass, combining functionality with universal appeal. Simplicity with Impact: The bottles are sleek, clean, and iconic, making them as much a statement piece as a wellness tool. A World of Colour: Matter bottles are available in a wide range of colours inspired by the natural hues of minerals. This variety ensures there’s a perfect match for every personality and preference.
Tailored to You: Beyond its timeless design, Matter’s bottles can be customised with interchangeable accessories that adapt to any lifestyle: A carabiner clip for adventurers, A textured grip for runners, A minimalist hook for professionals and A floral strap for creatives. This modular approach ensures Matter seamlessly fits into every routine, whether you’re hitting the trails, working in the office, or simply enjoying life at home.
The Impact: Hydration with Purpose
Matter is about creating a product that enhances health while respecting individuality. Wellness Made Easy: With Matter, hydration becomes a vehicle for delivering the minerals your body needs most. Personalised Experience: By pairing timeless design with customisation, Matter ensures that every user feels connected to their bottle and wellness journey. Sustainability at Heart: The replaceable mineral module and durable, reusable bottle align with a commitment to sustainability, reducing waste while delivering long-term value.
Conclusion: Matter represents the perfect union of science, design, and personalisation. Its patented Mineral Release Technology delivers essential nutrients with unparalleled efficiency, while its stylish, customisable bottles make wellness accessible to everyone. With Matter, every sip becomes a step toward better health, and every bottle expresses individual style. Simple, iconic, and purposeful, we make every drop Matter.
CREDIT
- Agency/Creative: KIND (Conceptual Branding AS)
- Article Title: Kind’s Packaging Design Elevates Matter’s Mineral Release Technology for Health and Style
- Organisation/Entity: Agency
- Project Status: Published
- Agency/Creative Country: Norway
- Agency/Creative City: Bergen
- Project Deliverables: Packaging Design, Product Design
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2024/25 , Packaging Design, Product Creation , Product Design, Health and Wellness
-
Credits:
Chief Creative Director: Tom Emil Olsen
Design Director: Knut Harald Longva
Senior Designer: Emil Olsen
Graphic Designer: Clara Auda
Director of Photography: Christoffer Meyer
Photographer & Videographer: Isak Norum
Cinematographer: Will Campbell
Key Account Manager: Beate Myren Romslo
Key Account Manager: Marianne Erdal Holm
Project Manager: Laure Mediavilla
Strategic Brand Director: Thomas Danielsen
Strategic Brand Consultant: Brede Lie Reime