Branding a Friendly Dental Care Revolution

KIND has crafted a warm and playful brand for Blid, a dental care chain known for its sharp expertise and gentle values. Emphasising care, dialogue, and prevention, the owners aimed to establish a safe and relaxed atmosphere staffed by skilled professionals within a welcoming environment.

KIND has crafted a warm and playful brand for Blid, a dental care chain known for its sharp expertise and gentle values. Emphasising care, dialogue, and prevention, the owners aimed to establish a safe and relaxed atmosphere staffed by skilled professionals within a welcoming environment.

Given the warm and friendly brand positioning, we aimed to create a name far removed from the stereotypical dental care experience. The name needed to be short, simple and imbued with meaning that would immediately evoke a positive association. Thus, the name became Blid – a word describing someone friendly and in a good mood. It conveys positivity, kindness, and openness, more than just the act of smiling. Blid represents a feeling that shines through in a person’s eyes, cheeks, and smile, creating an atmosphere of kindness and positivity. The brand aims to evoke this cheerful and welcoming feeling in its approach to dental care, ensuring that patients feel relaxed, understood, and respected during their visits.

A Warm Welcome
Inclusivity takes centre stage at Blid. You don’t need to have “perfect” teeth; at Blid, your individuality is appreciated. People are different, so the treatment must be, too.

With good information and dialogue, Blid ensures dental care tailored to individual needs. At Blid, all smiles are appreciated: crooked, straight, spaced, or tight.

A Friendly Identity
Blid’s identity is warm and playful, reflecting the spirited personalities of the staff and patients. It aims to create a positive experience characterised by open dialogue, professional care, and a genuine commitment to ensuring every patient leaves with a smile. The communication is clever and lively. It seeks to engage with the audience through witty wordplay and thoughtful messaging, ensuring every interaction is informative and enjoyable.

A Friendly Dental Care Revolution
Blid represents a bold reinvention of dental care. It embodies a warm, approachable, yet sophisticated identity. We aim to convey Blid’s dedication to creating inviting, inclusive environments where every client feels valued and understood. We’re setting a new benchmark in dental care that is visually captivating and emotionally reassuring.