Jacu – A World of Tea in Every Box

As one of Norway’s leading coffee roasteries, Jacu Coffee Roastery has ventured into the art of tea, crafting a collection as refined and intentional as its approach to coffee. This tea series celebrates the essence of terroir, flavor, and craftsmanship, offering a curated selection of teas from across the globe. Each tea captures the distinct characteristics of its origin, showcasing the nuanced flavors and aromas that only the finest leaves can deliver. Thoughtfully curated for connoisseurs, this series invites you to explore tea as both an art and a science.

The Packaging Concept
Jacu’s tea packaging mirrors the purity and structure of the brand’s visual identity. Designed as compact, square cartons, each box contains premium teas sourced from diverse continents. Tactile patterns and subtle color codes differentiate the flavors, offering a sensory preview of the journey within. The hues reflect the character of each tea, from the robust depth of an Assam black to the delicate floral notes of a Chinese white tea. This minimalist yet expressive design celebrates the interplay of nature and refinement, creating a packaging experience as thoughtful as the teas themselves.

A Brand Rooted in Nature and Craftsmanship
In collaboration with Kind, Jacu extended its identity into the realm of tea, embodying the same passion and curiosity that defines its coffee expertise. Inspired by the Jacu bird, known for selecting the ripest coffee cherries, the roastery has applied its discerning approach to sourcing exceptional teas. Each blend embodies its origin’s unique story, crafted with care to honor its place and process. Jacu’s tea series offers more than a drink—it’s an invitation to travel the globe through a tapestry of flavors. With every cup, experience the world’s finest teas, refined and crafted with Jacu’s distinct touch, transforming daily rituals into journeys of discovery.