WowMe Design – Craft Beer concept
“We challenged our design team to create a piece of work that wasn’t based on a real brief, for something they have a passion and interest in. This really allowed our Creatives to go to town and stretch their own creativity.
They have a love of motorsport so they created a fictional beer brand “Racing Line Craft Beers” and then developed concepts for a range of five beers that celebrate the classic days of Formula 1. The final design honours the classic combinations of racing drivers, the cars they drove and their race numbers.”
CREDIT
- Agency/Creative: WowMe Design
- Article Title: Agency Packaging Design Concept for Racing Line of Craft Beers
- Organisation/Entity: Agency Concept / Non Published
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Multiple Regions
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
