Spring Creek Daylesford is a premium boutique spring water brand, exclusively sold in the heart of Daylesford, Victoria, Australia. Despite a limited range, they offer their customers the freshest and highest quality products.

The inspiration behind the packaging design for Spring Creek was drawn from Captain John Stuart Hepburn, a pastoralist and landholder throughout the early 1800s in Victoria. In the 1830s, resort town and mineral springs township, Hepburn Springs, was named after the late captain. Hepburn Springs is currently known as a ‘spa town’ within the Daylesford area, where visitors can sample the local mineral water and enjoy bathhouses.

Since all the products are bottled directly from Hepburn Springs, connecting the design to the era where the springs was founded and named was a pivotal part of the design strategy.

The illustration of the kookaburra, depicting Captain John Hepburn in 1830s period costume, draws inspiration from the bird’s native presence in Australia. Found commonly throughout western Victoria and South Australia, the kookaburra serves as a fitting symbol of the local wildlife in Daylesford.

Hepburn’s wife, Eliza Commbes, along with the location, inspired the illustration of the second variant. Dressed in 1830s period costume, the wombat holds significance as Hepburn Springs and Daylesford are both situated within the area that was formally known as, Wombat State Forest.

The ornate graphics, typography and illustration style reflected throughout the packaging design evoke the Australian Colonial era. To further elevate the historical aesthetic, the labels are printed on textured paper with foiling, communicating a premium, antique product. The colours chosen for the range not only connect to the type of products they are, but also further emphasise the connection to the natural world and mineral water processes. The blue and teal tones also create a strong visual contrast within the design, drawing the consumers eye to the variant name and intricate detailing of the labels.

Spring Creek Daylesford have been pleased with the rejuvenation of their packaging design. These products can be found sitting proudly on shelf in local stores within Daylesford, Victoria.