Studio Unbound is proud to unveil a fresh branding project for Margo&Me, a premium dog food company dedicated to redefining pet nutrition. With a focus on superfood-rich, high-quality meals free from artificial additives, Margo&Me aims to disrupt the industry by offering a healthier alternative to mainstream options.

Entrusted with the full brand development, Studio Unbound handled everything from naming and positioning to visual identity and packaging. Inspired by traditional butcher shops and artisanal sausage packaging, they designed a distinctive format that reflects the freshness and craftsmanship behind the ingredients.

The vibrant visual identity highlights the energy Margo&Me’s food brings to pets, using bright colours paired with crisp whites to emphasise the clean, natural product. Instead of typical dog imagery found in the sector, hand-painted markings inspired by diverse fur patterns were created to symbolise the organic quality of the food.

At the core of the brand is a custom logo featuring a playful, wagging tail hidden within the ‘g’ of Margo&Me, a subtle nod to the joy and vitality the food promises for pets.

Positioned as a nutritious, superfood-enhanced meal solution, Margo&Me offers a refreshing choice in a market filled with products that rely on unnecessary fillers. The brand’s mission is clear: provide pet owners with a healthier, more fulfilling option for their beloved dogs.

This new design introduces a bold, confident identity to the pet food sector, designed to capture attention and communicate its commitment to better dog nutrition. The vibrant visuals and thoughtful packaging make Margo&Me a brand that’s ready to lead the pack.