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Vibrant and Fun Branding and Packaging Design for De Bortoli’s Limoncello Spritz

Vibrant and Fun Branding and Packaging Design for De Bortoli’s Limoncello Spritz

De Bortoli Limoncello Spritz

De Bortoli Wines’ Limoncello Spritz is the ultimate way to embrace the sunny side of life, offering a refreshing and bubbly drink perfect for any occasion. Inspired by vibrant, sun-soaked days, this sparkling beverage is a zesty blend of De Bortoli’s renowned Prosecco and tangy lemon flavours, creating a citrus-forward experience that is refreshing all year-round.

Designed by the in-house team at De Bortoli wines the label represents fun and lively illustrations of lemon segments with playful typography on a vibrant yellow background to stand out on the shelf and appeal to customers looking to enjoy a fresh spritz!

The popularity of citrus flavours in the global beverage market has been on the rise, with citrus now accounting for 32% of the beverage market, according to Innova Market Insights. Limoncello Spritz proudly embraces this trend, offering a light, easy drinking beverage that stands out in the category. At 9.0% ALC/VOL, it provides the ideal balance of refreshment and flavour while being a lower-alcohol, easy-drinking choice for any occasion.

While Limoncello Spritz is traditionally enjoyed as an aperitif, its versatility means it can be savoured at any time, whether paired with a meal or enjoyed on its own. The combination of crisp citrus and lively bubbles offers a delightful, refreshing experience that makes it perfect for sunny afternoons or relaxed evenings.

To elevate the experience, serve the Limoncello Spritz over ice with a slice of lemon or a sprig of fresh mint. Whether you’re unwinding in the backyard or imagining yourself on a sun soaked terrace, this drink brings a touch of sunshine to every moment.

Pop, pour, and sip your way to a brighter day with De Bortoli’s Limoncello Spritz—a sparkling, zesty beverage that is sure to become your new favourite way to celebrate life’s simple pleasures, any time, anywhere.





CREDIT

  • Agency/Creative: De Bortoli Wines
  • Article Title: Vibrant and Fun Branding and Packaging Design for De Bortoli’s Limoncello Spritz
  • Organisation/Entity: In-House
  • Project Status: Published
  • Agency/Creative Country: Australia
  • Agency/Creative City: Melbourne
  • Market Region: Australia
  • Industry: Food/Beverage
  • Keywords: WBDS In-House Design Awards 2024/25 Wine, Graphic Design, In house, De Bortoli, Australia,

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