De Bortoli Limoncello Spritz
De Bortoli Wines’ Limoncello Spritz is the ultimate way to embrace the sunny side of life, offering a refreshing and bubbly drink perfect for any occasion. Inspired by vibrant, sun-soaked days, this sparkling beverage is a zesty blend of De Bortoli’s renowned Prosecco and tangy lemon flavours, creating a citrus-forward experience that is refreshing all year-round.
Designed by the in-house team at De Bortoli wines the label represents fun and lively illustrations of lemon segments with playful typography on a vibrant yellow background to stand out on the shelf and appeal to customers looking to enjoy a fresh spritz!
The popularity of citrus flavours in the global beverage market has been on the rise, with citrus now accounting for 32% of the beverage market, according to Innova Market Insights. Limoncello Spritz proudly embraces this trend, offering a light, easy drinking beverage that stands out in the category. At 9.0% ALC/VOL, it provides the ideal balance of refreshment and flavour while being a lower-alcohol, easy-drinking choice for any occasion.
While Limoncello Spritz is traditionally enjoyed as an aperitif, its versatility means it can be savoured at any time, whether paired with a meal or enjoyed on its own. The combination of crisp citrus and lively bubbles offers a delightful, refreshing experience that makes it perfect for sunny afternoons or relaxed evenings.
To elevate the experience, serve the Limoncello Spritz over ice with a slice of lemon or a sprig of fresh mint. Whether you’re unwinding in the backyard or imagining yourself on a sun soaked terrace, this drink brings a touch of sunshine to every moment.
Pop, pour, and sip your way to a brighter day with De Bortoli’s Limoncello Spritz—a sparkling, zesty beverage that is sure to become your new favourite way to celebrate life’s simple pleasures, any time, anywhere.
CREDIT
- Agency/Creative: De Bortoli Wines
- Article Title: Vibrant and Fun Branding and Packaging Design for De Bortoli’s Limoncello Spritz
- Organisation/Entity: In-House
- Project Status: Published
- Agency/Creative Country: Australia
- Agency/Creative City: Melbourne
- Market Region: Australia
- Industry: Food/Beverage
- Keywords: WBDS In-House Design Awards 2024/25 Wine, Graphic Design, In house, De Bortoli, Australia,