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De Bortoli Wines’ In-House Team Blends Functionality and Style with Chill No Chill Packaging

De Bortoli Wines’ In-House Team Blends Functionality and Style with Chill No Chill Packaging

De Bortoli Wines’ Chill No Chill offers the ultimate flexibility, allowing you to enjoy your wine just the way you like it, no matter the season. Made from a unique blend of Pinot Noir and Syrah, this wine breaks away from tradition, where red wines were once always served at room temperature. With Chill No Chill, the choice is entirely up to you—whether chilled or at room temperature, the wine adapts to your personal preference.

When served chilled at around 10-14°C, Chill No Chill reveals a fresh and vibrant character, with an exciting burst of spice and violet flavours that make it perfect for warm days. The crispness enhances its vibrant red fruit notes, creating a refreshing sip that’s light on the palate. Alternatively, when served at room temperature (~18-20°C), it transforms into a richer, more complex experience, with deeper expressions of violets and red fruits, balanced by soft tannins that add structure to the wine.

Designed by the in-house design team at De Bortoli wines the clever label design of Chill No Chill visually reflects this versatility, with one side dedicated to the chilled experience and the other to the room temperature version. The bold red and blue tones, along with clear labelling, make it easy for consumers to understand the changing taste profiles based on temperature. The matte, embossed screw cap adds a premium touch, ensuring the packaging complements the quality of the wine inside.

Chill No Chill isn’t just for red wine enthusiasts; it appeals to anyone who loves flexibility in their wine experience. Whether you’re cosy by the fire in winter or enjoying the sunshine by the pool in summer, Chill No Chill is perfect for any occasion. Enjoy your favourite red wine on your own terms, all year round.




CREDIT

  • Agency/Creative: De Bortoli Wines
  • Article Title: De Bortoli Wines’ In-House Team Blends Functionality and Style with Chill No Chill Packaging
  • Organisation/Entity: In-House
  • Project Status: Published
  • Agency/Creative Country: Australia
  • Agency/Creative City: Melbourne
  • Market Region: Australia
  • Industry: Food/Beverage
  • Keywords: WBDS In-House Design Awards 2024/25 , Wine, Graphic Design, In house, De Bortoli, Australia, Pinot Noir Syrah, Chill, No Chill

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