This project responds to the urgent need to improve orientation, location, and navigation at La Nueva Viga Market, focusing on an inclusive and functional approach that addresses the diverse cognitive and mobility needs of all users, particularly individuals with visual, auditory, and motor disabilities. By introducing innovative solutions, the project aims to transform the navigation experience in an environment that has historically lacked adequate accessibility features. The goal is to ensure that all visitors, regardless of their abilities, can navigate the market independently and with ease.
The proposal is based on a multi sensory way-showing and way finding system, which incorporates a custom graphic identity and a unique pictogram family designed specifically for the market. It also includes a multimodal signage system, comprising visual signs (for identification, information, regulation, prohibition, direction, and directories), multisensory traffic lights, tactile paving guides, and haptic maps. These elements are strategically combined to offer an intuitive and seamless navigation experience, making the space more accessible for everyone, including those with visual, auditory, and motor impairments.
One of the most innovative features of this project is the use of haptic maps, which not only include raised textures and Braille but also integrate NFC (Near Field Communication) technology. This allows users to connect their mobile devices to market information, providing a personalised experience adapted to their specific needs. Features like optimised routes or auditory alerts can be tailored, offering greater autonomy to individuals with disabilities.
The project is notable for its integration of non-visual communication methods, such as Braille, auditory signals, and haptic feedback, making it a standout example of inclusive design. By incorporating these diverse resources, the project enhances accessibility, fosters inclusion, and ensures equal opportunities for all individuals, regardless of their sensory or physical abilities. In summary, this proposal offers practical, innovative solutions to improve independent navigation in public spaces, contributing to the creation of more inclusive, accessible environments for everyone.
CREDIT
- Agency/Creative: Silvana Herrera Martínez , Yara Sofia Martinez Queb, Yantzi Ximena del Moral Bello ,Eduardo Ricardo Cruz Ibarra
- Article Title: Mexican Students Redesign Accessibility at La Nueva Viga Market with Inclusive Multisensory Wayfinding System
- Organisation/Entity: Student
- Project Status: Non Published
- Agency/Creative Country: Mexico
- Agency/Creative City: Ciudad de México
- Market Region: México
- Project Deliverables: Environmental Graphics, Signage Exterior, Signage Interior
- Industry: Food/Beverage
- Keywords: WBDS Student Design Awards 2024/25 , accessibility, mobility, user experience, graphic identity design, signage, multimodal maps
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Credits:
Education Institution: Universidad Iberoamericana, Ciudad de México , Departamento de Diseño , Diseño Sensorial y Dirección Creativa
Educator's Name: Angélica Martínez de la Peña y Carolina Alba