Tennis Club Sankt Niklaus is born from the historic and cultural essence of the city of Sankt Niklaus, a place whose heritage inspires our identity. In a fusion of the old and the contemporary, we incorporate the city’s coat of arms as the central symbol of the logo, evoking tradition and a profound bond with the local community. Every detail of our design has been carefully crafted to honor this history while presenting a modern, bold aesthetic.
The exclusivity of Tennis Club Sankt Niklaus is deeply rooted in its custom typography, Dropshot Display. With angles that express dynamism and an inspiration drawn from vintage posters, Dropshot Display is more than a typeface – it’s the visual essence of the club. This typographic design captures the speed and motion characteristic of tennis, while maintaining an elegance that stands out across all applications. Its strong presence and balanced functionality make it the focal point of the club’s visual identity, a symbol of tradition reinterpreted with modernity.
Additionally, each detail has been considered to create a cohesive and intuitive experience for visitors. We developed an exclusive iconography to guide navigation within the club, ensuring that the same distinctive visual language is expressed in every element. These icons not only facilitate wayfinding but also enhance the refined atmosphere.
Our commitment to tradition and exclusivity is expressed in every aspect, making Tennis Club Sankt Niklaus a luxury brand that honors the past while adapting to the present. With a sophisticated color palette and a cohesive visual identity, we create a unique world where tradition and innovation coexist harmoniously.
CREDIT
- Agency/Creative: Design With Blink
- Article Title: Sankt Niklaus Tennis Club Visual Identity by Design With Blink
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Germany
- Agency/Creative City: Berlin
- Market Region: Global
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Type Design
- Industry: Professional Services
- Keywords: Tennis Club, Typography
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Credits:
Brand Design: Felipe Polo
Font Design: Felipe Polo
UI/UX: Pedro Renan
Iconography: Pedro Renan
Photography direction, Art Direction & Mockups: Yago Barbosa
Design director, Photography retouch: Victor Weiss