Design a unique new product packaging aimed at promoting Malaysia’s diverse culture, using visual representations of its traditional customs to convey its flavors and cultural essence. The packaging will integrate cultural symbols, traditional textures, and vivid imagery, ensuring that it resonates with both local and international audiences.
The goal is to create packaging that effectively reflects and communicates Malaysia’s multicultural heritage. By using carefully chosen elements such as traditional motifs, local artwork, and cultural references, the packaging aims to inspire consumers to explore the rich tapestry of Malaysia’s culinary traditions. It encourages a sense of creativity, inviting customers to experience the diverse flavors and history of the nation. This design will not only appeal to the senses but also foster a deeper connection to Malaysia’s culture and heritage, making each use of the product an immersive cultural experience.
Introduce the fusion sauce series “Cham Sauce” to showcase Malaysia’s diverse culture. The product packaging uses traditional Malaysian methods, featuring banana leaves and newspapers. The newspapers are illustrated with articles about food and cooking culture in a Malaysian style. The series includes three sauce flavours, each blending six classic Malaysian sauces, including KamHeong Sambal, blending Chinese and Malay cultures; Asam Belacan, blending Malay and Indian cultures; and Seafood Curry, blending Chinese and Indian cultures.This packaging aims to provide consumers with a taste of Malaysia’s diverse flavours and cultural experience, allowing customers to bring the essence
CREDIT
- Agency/Creative: Lim Wen Yi
- Article Title: Cham Sauce Packaging Design by Student Student Lim Wen Yi
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Malaysia
- Agency/Creative City: The One Academy
- Market Region: Asia
- Project Deliverables: Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Malaysia Culture
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Credits:
Lecturer: Deanie Cham