” The yerba mate market in the southern states of Brazil and in countries like Uruguay and Argentina is very promising. For this project, we were asked to build a whole new business in the field. After market analysis and research on the traditions, customs and languages f the people of Rio Grande do Sul, we defined the brand positioning and its visual language, elements used to create the name “Buena Erva-Mate”. After that, we set out to design the brand’s visual identity, developing its packaging and other communication materials. ”
CREDIT
- Agency/Creative: Nordik Negócios Criativos
- Article Title: Nordik Negócios Criativos – Buena Erva-Mate
- Project Type: Packaging
- Format: Bag
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
