Carmina is more than a crochet bag brand; it is a tribute to family bonds and the stories that connect generations. Inspired by the intimate and affectionate relationship between grandmother and granddaughter, the visual identity was developed to reflect this unique and meaningful connection in every detail.

The design delves into the symbolism of crochet, where loops and stitches tangibly represent a bond that transcends time. These flowing shapes evoke union, continuity, and care, keeping family traditions alive while poetically linking past and present. This deep emotional connection is central to Carmina’s essence.

The choice of the carmine color was carefully made to align with the name “Carmina,” derived from “carmine,” a shade that echoes the intensity of familial ties and the emotional strength of the brand. This vibrant shade symbolizes vitality, love, and the visceral connection between generations. The bold color palette contrasts yet harmonizes with the simplicity and elegance of the minimalist, contemporary typography, creating a balanced yet striking visual language.

Carmina seamlessly blends tradition and modernity in its essence. Its visual identity captures the handcrafted authenticity of crochet while transforming family values into a design that resonates with the present. Every detail reinforces the brand’s narrative: lived stories and emotions translated into art.

Carmina is more than bags; it celebrates human connections and enduring moments. This project is a testament to how design can transcend visuals to touch emotions, creating something beautiful, timeless, and profoundly meaningful.